Happy Endings Martini Bar Redesign

In this case study, I redesigned the menu for Happy Endings, a bar in Bangor, ME. The bar is inspired by fairytales. From the drinks to the decor, everything is fairytale themed. For this reason, I redesigned their menu and tweaked their logo to embody a whimsical vintage book.

 My Version of Logo
Pre-existing Logo
My Version of the Logo
My Version of the Logo
Pre-existing Logo
Pre-existing Logo
Happy Ending's existing logo is very appealing. I love the font and layout, so I decided to design a more streamlined version of their logo. Key changes I made to the logo include designing it with a transparent background so that it can be place onto merchandise and advertisements more seamlessly, simplifying the color palette, removing the gold stroke, and transforming the "H" into a Manuscript letter. Combined, these changes make the company's logo more easily scaleable and reflect the fairy-tale theme present at the establishment.

Programs used: Adobe Photoshop, Adobe Design, InDesign, and Adobe Illustrator
Inspiration board/plan made prior to starting project, made in InDesign
Inspiration board/plan made prior to starting project, made in InDesign
Pre-Existing Logo/menu
Pre-Existing Logo/menu
Menu Page 2 made in InDesign
Menu Page 2 made in InDesign
Menu Page 1 made in InDesign
Menu Page 1 made in InDesign
3d mockup of menu made in Adobe Dimension
3d mockup of menu made in Adobe Dimension
Ruby Slippers vector image made in Illustrator
Ruby Slippers vector image made in Illustrator
Food & Drink Vector images made in Photoshop and Illustrator

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